Question Poised during Hooking Up Article

The author of this essay on hooking up brought up most of the main ideas about why college kids hook up. It's quick, it's easy, it takes up little time (more time for their friends and other interests/hobbies) and it is inexpensive. He contrasted what is looked at as the normal now, hooking up, and compared it to what used to be normal, formal dating. He compared and contrasted very well which helped his argument and helped him illustrate what was wrong with hooking up.

The question that I got out of the whole essay is "Why do college kids only have 'hooking up' on their mind?" Although it could be for all the reasons listed above, as well as in the essay that was written, it is also due to that hooking up is what is shown on all the popular TV shows now and thus is expected to be the "cool" thing to do and what college is all about.