I found a scholarly article titled, "Offensive LAnguage in Prime Time Television: Before and after Content Ratings", by Barbara K. Kaye and Barry S. Sapolsky. This article talks about how they completed a study in which they examined one week of prime time programs aired on cable in 1990, 1994, and 1997 (Kaye, 303). The goal was to see if offensive language increased when a content-based system ranking was implemented (Kaye, 303). According to the study they increased from 1990-1994 but then decreased to lower than they were in 1990 (Kaye, 303). This was shocking but true. The article continues to talk about how NYPD Blue helped begin the acceptance of offensive language in television (Kaye, 304). As time increases, less and less people are sensitive to offensive language although research claims that constant exposure to offensive language can hurt someone psychologically (Kaye, 305). The content rating system was introduced to stop abusing the use of offensive language and help save our society. Although this has occurred, several of the "seven dirty words" have escaped into the media.
http://heinonline.org/HOL/Page?collection=journals&handle=hein.journals/jbem45&div=31&size=2&rot=0&type=image
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